Insert Printing Tips

Since CD and DVD inserts can visually convey the story of your media project before it ever hits a disc drive or player, it's important your inserts tell the right message. Essentially, looks matter when it comes to inserts. Here are some printing tips that will help your inserts achieve their professional potential.

#1 - Free design templates or specialized label design software can be downloaded from various online resources that take a majority of the guesswork out of creating inserts from scratch. Label design software not only provides layouts, but allows you to create, save and print customized inserts. Templates allow you to use existing design programs you may already have artwork in and just print. Click here to find online template software sources.

#2 - Have your insert artwork match and help sell your CD or DVD project. Make sure it's clearly conveyed what it is about and why a user should pick up and look further into your message. Try things like printing on both sides of the insert with instructions of how to use your disc or include your contact information or a website address.

#3 - An artwork safe zone should also be considered. A "safe zone" is a term used by the print industry to describe the recommended 1/8" you should keep all important information away from the edges of the piece's print area. The safe zone ensures that text and important graphics are positioned in a place that will not be lost or cut off if in printing you encounter possible printer shifting or margins of error.

#4 - When creating your artwork it is important to take bleeds into account. Bleeds are what the printing world recommends as 1/8" of background artwork or block of color that should extend past the edges of the art space's boundaries or page. The bleeds will allow compensating for shifting or margins of error in printing. Without artwork bleeds, unprinted spaces of white may appear on the insert's edges.

#5 - To save money on your insert sheets, do a test run by first printing your art and text on a sheet of plain copy paper. Align this printed sheet with the perforated insert sheet to determine if the template design will fit in the allotted space. This will prevent you from wasting insert sheets on botched print jobs.

#6 - The more instruction you give to the printer, the better your results will be. By instructing the printer via its print options on choices like the paper finish or the type of paper you're using-the printer will pull the paper through the machine better, use the ink more efficiently and provide more accurate color consistency.

#7 - By placing the insert sheets into a manual printer tray, the sheets take the most direct route to print to help reduce possible printer jams and avoid paper curling.

#8 - You can choose between a glossy or matte paper finish for your inserts, but depending on your project, gloss may be an unnecessary expense. Matte is more economical, and when using full edge to edge artwork on matte paper, you can still achieve the same visual appeal as gloss. Additionally, since some inserts are placed behind outer entrapment covers, the already existing clear vinyl cover serves as the gloss layer.

Related Articles:
Introduction to Labels
Label Sizes and Dimensions
Label Finish Types
Label Printing Tips
Introduction to Inserts
Jewel Case Inserts
DVD Case Inserts
Insert Printing Tips

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